Pull and Push Marketing Strategy: An Overview
Pull and Push Marketing Strategy Businesses use marketing to spread the word about their goods. They accomplish this primarily in two ways: pull marketing and push marketing. Consider “pull” as you locating the firm on your own, and “push” as businesses contacting you.
What is Push Marketing Strategy?
Businesses that “push” their products to consumers are known as push marketers. They use salesmen, communications, or advertisements to try to attract your attention.
For instance, YouTube or TV advertisements before the start of your video.
Brand communications via SMS or WhatsApp.
What is Pull Marketing Strategy?
Pull marketing is when clients visit the company. People are curious about the company because it produces engaging and practical information. blog. That blog pulls you toward a brand.
You search for “best mobile under ₹10,000” and find a
Push vs. Pull Marketing: Key Differences
| Feature | Push Marketing | Pull Marketing |
|---|---|---|
| Who takes action first | Brand | Customer |
| Example | TV ad | Blog post found via search engine |
| Goal | Sell quickly | Build trust and interest |
Measuring the Effectiveness of Push and Pull Strategies
Keep track of how many people :
Click on your push advertisements.
Use Google to find your website (pull).
Purchase your goods or like your page.
Successful Use of Push and Pull
A soft drink manufacturer conducts entertaining Instagram reels (pull) and pushes advertisements during cricket matches.
Example 2: A new clothing brand writes fashion blogs (pull) and offers discounts in malls (push).
Common Mistakes in Push and Pull Marketing
Use just one technique.
failing to comprehend what clients desire.
sending too many advertisements to people.